We as affiliate marketers are always judged on both quantity and quality even if we do not know it. Affiliate networks and merchants want quantity, they want our business, they want as much of it as possible. Why? The more traffic, leads, sales, etc we send them, the more money they make. Yes, we make money off of this as well, but let’s face it – the networks and merchants could care less if we’re profitable or how profitable we are as long as we keep sending them traffic and making them money. This is a fairly simple concept which most people are aware of.

Now on to the part which almost every new affiliate probably doesn’t know about, many intermediate affiliates don’t know about – Quality. Merchants want quality leads, they want leads to back out. What does this mean? First off, we need to understand the concept of a lead. Let’s look at a car dealership for an example. If they wanted to bring more people through their doors and thus increase the chance for sales, they might recruit a marketing company to find them ‘leads’. What a lead might be in this situation is someone looking to purchase a car, a full lead would probably constitute the persons name, phone number and address. The marketing company would sell these leads to the car dealership for a fixed rate, essentially the dealership is paying for the names, addresses and phone numbers of potential customers. So now what happens if the car dealership ends up buying so many leads and none of them buy a car? It’s not a good use of money and will probably stop buying them. However, if they find that buying these leads increase sales and profit, they will want more.

The affiliate marketing world isn’t much different, affiliates provide leads to merchants. Now the merchants will take these leads and often try to sell or get the ‘lead’ to sign up for there services. If the leads end up costing the merchant more money than they profit from, you will most likely be cut from the offer with the reason “the leads aren’t backing out”. In reality it may or may not be your fault, but the merchant needs to make money too. Like I stated above, we are judged for our quality if we know it or not.

Now what can we do about this? We can keep tabs on our offers and keep asking our managers at the networks if our leads are backing out for the merchant. Or we can take our destiny in our own hands. Continuity programs is where it is at. When working with continuity we get paid for our quality, the better quality we provide the more money we make. If you haven’t caught on yet – we are talking about programs which charge the customer a monthly (or weekly, bi-weekly, yearly, etc) fee. Each time the customer gets billed YOU get paid as well. Technically I guess this is more considered CPS (cost per sale) instead of CPL (cost per lead), but this is by far the best way to make money online in my opinion. The better we target our potential customers, most likely the longer they will remain a member of the program you are promoting and the more money you will make.

Another benefit of continuity is getting paid each month for 1 lead, it feels really really good, then the more leads you can generate the better it gets. The best part is you control your own quality. If you send a low quality lead, then chances are you will only get paid for that customer for 1 billing cycle because they left the program. However if you generate a high quality lead, you could be getting paid for that lead for months.

So where do you find programs like this? Private affiliate programs are great for this, programs like Affiliit you get 50% of the persons monthly membership. Other programs which deserve a mention are CPV Den and PPV Playbook.

So let’s sum this up – Join an affiliate program of a continuity product that pays reoccurring for as long as your lead stays a member, promote that product, profit for months to come.