When working with PPC or any advertising your looking for the ultimate ROI and Profit. Normally you try to achieve this by keeping your cost per click down (for PPC advertising). BUT… Sometimes a lower CPC is not always better.

Affiliate Marketing isn’t that simple. Cheaper isn’t always better, nor is it always best to have your ads in the number 1 position. Like everything else in this industry, it’s all about testing.

Recently with one of my successful campaigns I had my clicks so damn low I didn’t think it could get any better. One day I was thinking, how can I squeeze more out of this campaign? I raised my bit by quite a bit (in comparison to what it was at). A day later, my profits had doubled.

My ROI had gone down a little, which is to be expected, but for the extra profit for this campaign it was worth it. Sometimes you need to spend a little more to get A LOT more back.